I wonder if humans have no ability but to repeat a failed model over and over again with anticipation.

Yvon Chouinard



Patagonia, a US company that works on the solution to the pressing issues of environmental crisis and uneven distribution of wealth as a business, removing growth and short-term profits from its goal, eliminating “the boundary between work, play and family”, returns its profits to local communities and environmental activities as well. The founder says that people who say this experiment is a reckless attempt will never change the world in his "New Edition: Let My People Go Surfing" (translated by Koji Inokuchi).


"June 8  2019

from “Oriori no Kotoba” by Kiyokazu Washida, The Asahi Shimbun"